Just like the analogy of a dart board! You must know where to aim before hitting the bullseye. 

In this case, the bullseye is your user’s behavior and you have to track them effectively.

So, before we jump into the strategies and techniques, let’s understand what digital marketing strategy actually is.

What is a digital marketing strategy?

At its core, it’s a plan but a very focused one with a specific marketing goal in mind. Well, it might sound a little intimidating. 

But think of it like your business roadmap! You know where you are, you know where you want to go and the strategy is how to get there.

So your digital marketing strategy will be applying all these strategies to track your internet audience and turn them into your ideal customer.

So without any further ado, let’s discuss the strategies that you track users across the web.

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What are the digital marketing strategies that track users across the web?

Tracking is no longer limited to basic demographics (age, gender, location). Instead, the digital marketing strategy that tracks users across the web is remarketing or retargeting with exact search intent or user behaviors.

You need to go way deeper to discover their online habits, interests, and pain points

To begin retargeting your users, you can follow these steps.

1. Create a buyer persona 

A buyer persona is a detailed profile of your potential customer. It shows who they are, the problems they’re facing, their frustrations with current products, and most importantly, their desired services.

And it’s not just a random guess but a data-driven investigation to get those audiences. 

You have to collect these data by

• Conducting surveys: Target your current customers or ideal buyers and ask questions. For example, about their pain points, motivations, and buying behaviors with online tools like Fluent Forms.
• Customer Relationship Management (CRM): Identify patterns in their buying cycles, the products or services they purchase, and their interactions with your company by using a CRM tool.
• Running polls: Use social media to create polls based on their choices and follow the decisions, comments, and perspectives.
• Study Competitor Data: Look at your competitors’ content and customer reviews to identify the potential gaps in their offerings.

Once you’ve combined all these data, you’ll start to see a clearer picture of your ideal customer.

Just like in the example below.

Once you have a good understanding of our targeted audience, we can start to build our online presence that will actually appeal to them. 

And this is where our website comes into play.

2. Develop an online presence with a user-friendly website

We don’t want to be a dead-end of our strategy. Our website must be user-friendly, load quickly, be easy to navigate, and look good on any device. 

So, when visitors land on our website, they shouldn’t feel like they’ve stepped into a dusty archive. Instead, it should reflect the values of our business and showcase the brand message clearly. 

Moreover, we also need to guide our visitors towards taking specific actions once they arrive. Strong calls to action (CTAs) buttons can do just that, leading the visitors to their desired outcome. Whether it’s making a purchase, signing up for a newsletter, or downloading a resource. 

Because a website that’s reliable, safe, and valuable gives them a reason to return and turn them into ideal customers.

So, we’ve built a great website and you already know your potential customers. But do they come to you automatically?

No, that’s not happening. Instead, you have to reach out to them by tracking their user behavior.

3. Cross-device monitoring

When you browse through a laptop, desktop, mobile, or anything, you might notice a pre-saved format based on your browsing history.

This is because your device’s DNS and browsers store cookies (information) while you are browsing. These cookies record your activities, such as products viewed, pages visited, or items added to the cart.

And, interestingly these cookies can be tracked through pixels or other retargeting tools.

Tools that are commonly used to retarget users:

• Google Ads Remarketing
• Facebook and Instagram Ads
• LinkedIn Retargeting
• AdRoll
• Criteo

Therefore, using these tools will allow you to directly target their current interest. So, you can optimize these buying intent and use them to optimize your website or run ads.

Hereby, you are not only reaching the right buyer but also at the right time.

4. Intent-based keyword optimization (SEO)

Think about researching for an investment. You’d probably start with a quick online search, right? That’s why our website needs to be SEO optimized for popular search engines (like Google).

Google dominates the search engine market with 95.32% usage on mobile and 81.95% usage on desktop. (Statista)

To make sure our site appears every time for related keyphrases, we need to know which terms they’re actually using to find products or services like ours.

And, guesswork isn’t enough here. Instead, we need tools and data to uncover the right keywords.

Once we’ve identified them, we strategically sprinkle them across our website contents, like in descriptions, image alt text, headings, SEO meta tags, and more.

It’s all connected and sends signals to search engines that our site is relevant and valuable for those specific terms.

But remember, SEO isn’t a one-time solution. Instead, it’s an ongoing process of analyzing and refining with applicable time and effort.

In the end, it’s worth building a strong online presence and attracting the right visitors.

But what if we need results faster?

5. Targeted Advertising  

If you’re not one to wait around, paid advertising lets you appear straight to your audience. With platforms like Google Ads and social media, we can pay to have our ads displayed in front of the people we want to reach.

However, it’s important to be strategic to make sure we’re getting the most out of our budget. That means using the right keywords, targeting the ideal audience, and crafting compelling ad copy that will get people to click. 

And, we need to be well aware of the psychology of our audience to make them stop scrolling and pay attention.

Maybe you already noticed that things are starting to come together at this point. As we’re exploring a fascinating approach to reach our target audience. 

So far, we’ve optimized our website, we’re using SEO to attract organic traffic, and we’re running paid ads to get in front of the right people.

But how do we keep track of it all? That’s where we move from initial monitoring to ongoing surveillance.

6. Cross-web tracking

This is the final stage of retargeting but also the most crucial one. Or, you must say the core of your user tracking. Cross-web user tracking, a process of gathering data on how users interact with our brand or similar industry.

And, it’s not one or two but an enormous amount of customer interaction data across the web. For example, popular search pages, prolonged session durations, and overlooked sections along every other step of the customer journey.

Much like following their digital footprints. You know it sounds way too similar to the buyer persona. However, this tracking process captures a much larger and more detailed scale of user behavior.

So, how do we gather and make sense of all this data to truly understand user interactions?

Fortunately, there’s a range of tools to help visualize and map out the customer journey:

With the help of these tools, we can gather valuable data on customer behavior. Either they are satisfied with our services or get stuck in certain areas. All these will be stored in our data repository. 

And by closely examining this behavioral data, we can move into the next phase of our digital marketing strategy: implementing personalized customer experiences.

Implementing web user tracking data to improve customer experience

Suppose you were running an ecommerce store and you noticed a high rate of card abandonment. That’s a common problem for online stores. But now as we’re already familiar with the tools and techniques, we can easily figure out the cause of this abandonment.  

For that, we can start to examine the session recording tool to see how users are interacting with your checkout process. Are they 

• confused by a particular form field?
• hesitant to use their credit card information?

It’s like understanding the user’s thought process rather than chasing the problem blindly. And once we start to understand the “why” behind the customer behavior, we can start to implement solutions.

Maybe we need to simplify the checkout process or more payment options or clear information about your shipping cost. So, we are not guessing but using web tracking data to inform our decisions and create personalized experiences.

Not just that. You can also recommend exactly the same products they want based on their past purchases and browsing history.

It’s like having a virtual salesperson that knows exactly what the customers are looking for. And if they abandon their cart, you can also send them a personalized email with discounts or helpful information.

So, it’s all about providing the right information at the right time based on the customer’s needs and preferences. And this can be applied to any industry, not just ecommerce. 

And, the beauty of this digital marketing strategy is the more data you collect the better your personalization efforts become. It’s a continuous cycle of learning and improvement. 

But there’s a question that still arises, is there any risk of being too personalized?

Finding balance in cross-web tracking remarketing strategy

There’s a fine line between being helpful and crossing into creepy strategy. That’s something we always need to keep in mind in digital marketing. Personalization should never feel intrusive or manipulative.

Instead, retargeting is about finding that sweet spot where personalization feels natural and genuinely helpful. Not like we’re stalking every move a user makes. 

Because in online business, transparency is the main key. We need to be upfront with our customers about what data we collect and how we use it.

It’s not just a practice but essential for building trust and loyalty with our customers.

Wrapping up

We’ve come a long way in building a digital marketing strategy that tracks users across the web. Starting from creating a buyer persona and setting up an attractive website to using analytics and techniques to collect user behavioral insights.

From there, we’ve used these insights to create a digital marketing strategy that feels friendly, more personalized, and well-connected. And with that, we’re capping off our deep dive! 

But remember, this is just the beginning of your journey, there’s a whole world of marketing knowledge out there. So, keep learning!

The post What is the Digital Marketing Strategy that Tracks Users Across the Web? appeared first on Fluent Support.

Then modify your business strategy according to consumer behavior. Of course, effective business requires an understanding of consumer behavior.

To get started, you should have obvious knowledge about it.

Before we start, let us congratulate you for landing on this blog post. That’s because after reading this blog, you will have a solid grasp on consumer behavior. This blog aims to provide you with a structured and authoritative explanation.

Firstly, let’s know its definition. Afterward, we will discuss the importance, types, and ways to collect data.

What is consumer behavior?

Let’s talk more elaborately about this.

The term “consumer behavior” refers to the actions and behaviors of individuals and groups that help you better understand the process they follow in evaluating, choosing, purchasing, using, and disposing of a product or service.

Moreover, it incorporates ideas from several factors, including psychology, biology, chemistry, sociology, culture, economics, and situational variables.

Now you have to keep track of what these factors include. Take a look at the bullet points.

and more.

Most importantly, studying consumer behavior involves analyzing patterns, trends, and motivations behind consumer choices, as well as predicting how these choices might change in response to various stimuli or changes in the environment.

The importance of consumer behavior

Understanding consumer behavior has a significant implication, as it helps you succeed in catering your offerings to the demands of your customers.

The complexity is that consumers have various thought processes and behaviors toward buying a particular product. So, the more you are aware of their behavior, the better you can improve your product and marketing strategy according to their needs.

The importance of it is countless. But in this section, we will discuss five points you need to understand about the behavior of consumers.

Ready to brainstorm about the five important points we outlined?

Read on.

01. Consumer differentiation

Consumer differentiation is the segmentation of consumers into different groups according to their needs, desires, and preferences. This marketing strategy helps to highlight the unique features, benefits, or characteristics of your products or services.

And guess what it results in?

It will make your products or services more appealing and valuable to a certain group of consumers compared to other options in the market.

Of course, a big impact on consumer acquisition will be created for you on that note.

02. Identifying market opportunities

When you know your customers behavior, you are one step ahead of your competitors in a critical aspect of marketing. Also a fundamental part of marketing.

But what is that?

That is, identifying market opportunities.

When you know all the opportunities in the market, you are very clear about implementing your marketing strategy.

Moreover, you can uncover new opportunities and execute every strategy at the perfect time. Gradually, this clever move will boost your sales and revenue.

03. Acquisition and retention of customers

What else does your business need when you have both consumer acquisition and retention power at the same time? Of course, having these two tactics is enough to boom your business.

On that note, a deep insight into your customers behavior works as a powerful tool for optimizing customer acquisition and retention strategies. An all-inclusive analysis of their behavior enables a more effective acquisition campaign and helps you nurture long-term relationships.

Therefore, you must implement this optimal method to attract new customers and keep them engaged in your business.

04. Product development and innovation

In today’s competitive and ever-evolving marketplace, you need to be smart enough to ensure the sustainability of your business. Continuous product development and innovation will help you out in this case.

Sadly, most new products and ideas fail. According to a survey, new product failures range from an estimated 33% to 90% based on the type of industry.

In this regard, you must conduct a comprehensive consumer behavior study to beat this failure ratio. By doing so, you can easily align your product development and innovation with market trends.

05. Adapting to market trends

It’s a stark fact that buying habits are not constant. They change with social, technological, and economic trends. With this in mind, you must adapt to these changes. This will not only help you stay ahead of the competition but also allow you to meet the evolving needs of customers.

So, when you are into adapting market trends to provide a better customer experience, studying the behavior of customers will be the best option for you.

Here, you can keep an eye on the latest market trends, such as the rise of online shopping, the growing demand for sustainable products, etc. 

But you know what’s even better?

This will assist you in quickly adjusting to new trends as well as embracing business changes. Moreover, you will be a pro at experimenting with new marketing strategies and trends.

Types of consumer behavior

So, now you know what consumer behavior is and its importance. Now it’s time to learn about the types of consumer behavior.

There are four primary categories of it. We went into greater detail about the types in this section, using simple language to make it easy for you to understand.

Sounds interesting? Let’s begin the explanation.

1. Complex Buying Behavior

In complex buying behavior, you can find customers who are well-connected and involved in the whole purchasing process. Not only that, they also observe substantial differences between the brands available. 

First of all, customers build trust, then develop an understanding of the product, and finally make a voluntary choice. In the whole decision making process, they are typically very careful and deliberate.

Moreover, you can notice this type of behavior among products that are expensive, risky, and infrequently purchased.

For instance, when a customer buys a mobile phone or laptop, he will first gather a lot of information about the different brands available. He will weigh the pros and cons of each option carefully before making a decision. Additionally, he may also seek out advice from friends, family, and experts before making a purchase.

2. Dissonance-Reducing Buying Behavior

Like complex buying behavior, here you can find that the customers are well connected and involved with the product or service. But the difference is that customers find it difficult to distinguish between the brands available.

This type of behavior is often associated with products that are expensive, infrequently bought, or have similar features.

Now, let’s know the main idea of dissonance-reducing buying behavior that it is named after.

Here, a consumer becomes concerned about post-purchase cognitive dissonance and feels regret about the choice they made. So, the consumer starts to seek out additional information to reduce the dissonance. 

Suppose, after gathering a lot more information, a customer started using an insurance plan. But for some reason, he is feeling doubt or dissonance about it. In this situation, he will seek some positive feedback or assurance to validate his decision. He wants to reassure himself that he has made the right choice.

3. Habitual Buying Behavior

Habitual shopping is usually one where there is little or no involvement by customers in the product or brand category and no significance among brand names. 

Generally, consumers do not make an effort to obtain adequate information about product features. They buy things without putting much thought into them. They simply purchase it without any hesitation.

They may have a favorite brand that they always purchase, or they may simply buy the product that is most convenient or affordable.

This type of behavior is often associated with low-priced, frequently bought products, such as groceries, household staples, and convenience items.

For such brands, TV commercials, news papers, and magazines build the positive attitude of consumers towards them.

Let’s understand habitual buying behavior with some real life examples.

Suppose a person needs a haircut. He habitually gets his haircut in the same salon, according to his comfort. Most of the time, he will not think about many other salons. 

Or, imagine grocery shopping. When a consumer purchases items like bread or coffee, he will buy his favorite one according to his habitual norm.

4. Variety-Seeking Behavior

As the name suggests, in variety seeking buying behavior, consumers seek a variety of options for products. It’s not that consumers are dissatisfied with the previous one. They just perceive brand or product switching as a desire to experience new things.

Again, in this buying behavior, consumer involvement is very low, as consumers put little thought into their purchase.

Moreover, like habitual buying behavior, this type of behavior is associated with low priced and frequently bought products.

Let’s clarify the concept with some examples.

Most likely, buying chips or snacks will not cost too much. So, consumers can easily choose from a variety of options to satisfy different tastes.

Again, a consumer can try out different colors of t-shirts such as black, white, or with more color. In this situation, he just seeks variety to spice up his life. Usually, he doesn’t need to give much thought to it, as it’s not an expensive and frequently bought product. 

How to collect consumer behavior data?

To establish your business as a customer focused organization, you have no choice but to know about consumer behavior. There are a variety of methods you can use to collect consumer behavior data. 

In this section, we will dig deeper into the three best methods that will be convenient for you and produce a better outcome.

So, let’s explore them.

Consumer behavior survey

When you are thinking about gaining valuable insights into your customer’s needs, preferences, and purchase behavior, nothing is better than conducting a customer behavior survey. It’s the best way to collect feedback from customers because you can directly ask them questions. In the survey process, ask about their purchase history, areas of interest, and, obviously, their pain points.

Now you must be thinking about which methods to use to conduct the survey. To get the most out of your survey, conduct it online, over the phone, or in person. In this case, which method is best for you is all based on your targeted audience, resources, and goals.

To collect precise data, plan your survey pattern according to your business goals. To get the most out of your queries when using a web based survey, use both closed-ended (multiple-choice) and open-ended (textual) questions. Doing this will help you gather comprehensive and valuable insights from survey respondents. One notable aspect is that, survey questions should be concise, clear, and relevant.  

We would like to recommend you use tools like Fluent Form, SurveyMonkey, Qualtrics, etc. to conduct surveys in a more appropriate and organized way.

Consumer Focus Groups / Conduct a focus group

Considering the definition, you have learned that focus groups will provide you with the opportunity to know your customers on a deeper level. When you are able to get to know them in that way, there is nothing left to properly hypothesize about their attitude towards brands or buying habits.

This data collection method will allow participants to discuss among themselves. As a result, you could explore different demographic views about your product. 

Most of the time, the discussion takes place in person. But you could conduct it in some other way, like online or via video conferencing. Apply the best method that matches your convenience. Throughout the discussion, a moderator from your side will be in charge, conducting the process, asking questions, and collecting feedback.

A reminder for you: do not be obsessed with this qualitative research method while understanding market problems. The reason is that conducting consumer focus groups is not a substitute but rather a supplement to the process.

Web analytics tools

When you are collecting consumer behavior data from your website, web analytics tools like Google Analytics, Adobe Analytics, Hubspot, etc. can help you get the most out of your operation. With the help of these tools, you can track a variety of customer behaviors, like

• How long customers spend on your site
• How they interact 
• What pages they visit
• Online presence that they love
• Which products they add to cart
• Which products are in high demand
• How visitors navigate your site
• Bounce rate and exit pages
• Which pain points are effecting the user experience
• Which content resonates most with your audience
• Which strategy is more engaging and which one should be eliminated

Our above suggested methods will be all-inclusive for you. Combine those methods to gain insight into a comprehensive view of customers. But even if you are thinking about exploring other methods other than these, you can try out well-liked methods such as—

• Business Ethnographic Research
• Customer Relationship Management (CRM)
• Social media monitoring
• Customer feedback forms
• Heatmaps

Now you know how to collect consumer behavior data. But is this the end of the process? 

Absolutely no. The real purpose of collecting data is to analyze it and take action. So don’t just collect data for the sake of collecting data. Analyze your collected data on a regular basis and make changes according to your customer’s behavior. By following this continuity, you can improve your products or services as well as customer satisfaction.

Wrapping up

In the end, we highly recommend you prioritize understanding consumer behavior.

Thus, without any hesitation, assemble your team to make the best effort with what you have learned from this blog.

We appreciate you taking the time to read this blog.

The post Fundamentals of Consumer Behavior: Boost Your Sales in 2025 appeared first on Fluent Support.